1. Follow the habit of rendering more service and better service than you are paid to render.
2. Enter into no transaction which does not benefit, as nearly alike as possible, everyone it affects.
3. Make no statement which you don’t believe to be true, no matter what temporary advantages a falsehood might seem to offer.
4. Have a sincere desire in your heart to be of the greatest possible service to the largest number of people.
5. Cultivate a wholesome admiration for people; like them better than you like money!
6. Do your best to live as well as preach your own philosophy of business. Action speaks louder than words.
7. Accept no favours, large or small, without giving favour in return.
8. Ask nothing of any person without believing that you have a right to that for you ask.
9. Enter into no arguments with any person over trivial or non-trivial or non-essential details.
10. Spread the sunshine of good cheer wherever and whenever you can. No man trusts a joy killer!
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